If you had to guess how many farmers had a smarthphone in the U.S. what would be your answer? The answer shouldn’t be shocking. 94% own a smartphone, and 50% of farmers used their smartphone. As we talked about last week, farmers aren’t shy about sharing their crop conditions on twitter, but what if we took it one step further and asked how many farmers use their smartphone to access grains and livestock pricing on the CME Group website? Luckily, Open Markets has just the data we’re looking for. It’s even in infographic form. Enjoy.
P.S. – Now, if you farmers want to do more than just check quotes and want to actually place a trade – we know a pretty good app for that.
“Since 2011, the number of those accessing grains and livestock pricing on the CME Group website through a mobile phone or tablet has increased 210 percent, to about 850,000 unique mobile visits in 2013. One possible explanation for this is that the rise of apps has coincided with a grain market that has seen big swings in price the last two years. The CME Group web analytics team mined the data to determine which contracts people are watching most as measured by the number of visits to each product’s page. They also took a look at where those visits were coming from.”
Information Courtesy: CME Group & Open Markets