Does the iPhone come in John Deere Green?

If you had to guess how many farmers had a smarthphone in the U.S. what would be your answer?  The answer shouldn’t be shocking. 94% own a smartphone, and 50% of farmers used their smartphone. As we talked about last week, farmers aren’t shy about sharing their crop conditions on twitter, but what if we took it one step further and asked how many farmers use their smartphone to access grains and livestock pricing on the CME Group website? Luckily, Open Markets has just the data we’re looking for. It’s even in infographic form. Enjoy.

P.S. – Now, if you farmers want to do more than just check quotes and want to actually place a trade – we know a pretty good app for that.

“Since 2011, the number of those accessing grains and livestock pricing on the CME Group website through a mobile phone or tablet has increased 210 percent, to about 850,000 unique mobile visits in 2013.  One possible explanation for this is that the rise of apps has coincided with a grain market that has seen big swings in price the last two years. The CME Group web analytics team mined the data to determine which contracts people are watching most as measured by the number of visits to each product’s page. They also took a look at where those visits were coming from.”

U.S. Farmers

 Infrographic 2

Information Courtesy: CME Group & Open Markets 

Speak Your Mind


Interested in distributing or reprinting this content? Check out our reprint policy here.


Forex trading, commodity trading, managed futures, and other alternative investments are complex and carry a risk of substantial losses. As such, they are not suitable for all investors.

The entries on this blog are intended to further subscribers understanding, education, and – at times- enjoyment of the world of alternative investments through managed futures, trading systems, and managed forex, and is not intended as investment advice, or an offer or solicitation for the purchase or sale of any financial instrument. Unless distinctly noted otherwise, the data and graphs included herein are intended to be mere examples and exhibits of the topic discussed, are for educational and illustrative purposes only, and do not represent trading in actual accounts. Opinions expressed are that of the author.

*The mention of specific asset class performance (i.e. +3.2%, -4.6%) is based on the noted source index (i.e. Newedge CTA Index, S&P 500 Index, etc.), and investors should take care to understand that any index performance is for the constituents of that index only, and does not represent the entire universe of possible investments within that asset class. And further, that there can be limitations and biases to indices such as survivorship and self reporting biases, and instant history.

The mention of general asset class performance (i.e. managed futures did well, stocks were down, bonds were up) is based on Attain’s direct experience in those asset classes, estimates of performance of dozens of CTAs followed by Attain, and averaging of various indices designed to track said asset classes.

It should be noted that past market performance is not indicative of future market movement.No market data or other information is warranted by Attain Capital Management as to completeness or accuracy, express or implied, and is subject to change without notice.

Managed Futures Disclaimer:

Past Performance is Not Necessarily Indicative of Future Results. The regulations of the CFTC require that prospective clients of a managed futures program (CTA) receive a disclosure document when they are solicited to enter into an agreement whereby the CTA will direct or guide the client’s commodity interest trading and that certain risk factors be highlighted. The disclosure document contains a complete description of the principal risk factors and each fee to be charged to your account by the CTA.